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Module

Defining an action for outbound

Archived

2 Topics

30 mins

Visible to: All users
Beginner Pega Customer Decision Hub 8.4 Pega Marketing 8.4 Pega Customer Decision Hub 8.5 English
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A Next-Best-Action is selected by the brain after it considers customer engagement policies, business objectives and recommendations from the AI. An action can be presented to the customer on various inbound and outbound channels. Learn how to configure an action to make it suitable for outbound customer engagement and design a visually appealing email message using easy-to-use templates. Also, learn how to configure an action flow, which contains the steps involved in delivering an action to a customer.

After completing this module, you should be able to:

Create an email treatment
Design visually appealing emails using templates
Configure actions with re-usable action flows

Available in the following mission:

Always-On Outbound Customer Engagement v2

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