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Module

Defining the starting population

2 Topics

25 mins

Visible to all users
Beginner Pega Customer Decision Hub 8.6 Pega Customer Decision Hub 8.5 Pega Customer Decision Hub 8.4 English

The starting population is the potential list of customers you want the brain to consider for always-on outbound customer engagement. Learn how to create a segment and configure it with basic criteria to identify the starting population for Next-Best-Action outbound runs.

After completing this module, you should be able to:

Describe the concept of segmentation
Explain how to create a segment for the starting population of an outbound run

Practice what you learned in the following Challenge:

Defining the starting population

Available in the following mission:

Always-On Outbound Customer Engagement

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