The impact of machine learning

The boost in the success rate, also known as lift, that artificial intelligence (AI) achieves is an important business metric. To report on this metric, a data scientist can use predictions. Predictions add best practices to predictive models and use a control group as a benchmark to measure lift. Customers in the control group receive a random offer instead of the one selected by AI. The use of a control group also adds a degree of exploration to the exploitation of the models.

After completing this module, you should be able to:

Practice what you learned in the following Challenge:

Available in the following mission: